Inside Golf, Australia. June 2014 | Page 22

business 7 tips on how to achieve better newsletter results 3.  ow risk – you own your email list and L no-one else controls it – it’s yours. You control your message, the timing of when it’s received and who sees it. Mike Orloff Golf Industry Central [email protected] W ith only 6 percent of people who “like” your Facebook page seeing your posts in their News Feeds (unless you pay) and this number shrinking, here is why e-newsletters and email marketing could be your next favourite promotional tool. The number one reason why newsletters are effective is because they remind you to build your marketing GOLD. What is this marketing GOLD? Your email list. So, now you know why newsletters work – here’s 7 ways how they could work for you: 1.  enerate sales leads G 2.  ncrease traffic to your website I 3.  ommunicate your promotional C messages 4.  ell p [