industry
Crest Link expands international footprint
with PGA partnership
O
ne of the leading golf apparel
brands, Crest Link is extending
upon its international golf footprint
through a new partnership with the PGA of
Australia.
Confirmed last month as the PGA’s official
apparel partner for a three-year term, Crest
Link is set to embark on a number of exciting
initiatives to leverage its partnership with the
PGA and grow its marketing platform outside
the Asia and the Middle East regions.
“With the current success of Australian golf
many established international brands are
looking to Australia to establish a presence
within the domestic market,” said Brian
Thorburn, Chief Executive Officer of the PGA.
“The PGA is very pleased to align with Crest
Link as our new apparel partner and we look
forward to working with their team to grow
the brand within our market.”
Crest Link, which started in Malaysia, is well
established in more than 15 countries and
maintains strong associations with numerous
international professional tournaments including
the Indonesia PGA Championship, the Singapore
Open, the Malaysian Open and Thailand Open.
Western Australia and Champion Sports for
all the other states in Australia.
Crest Link’s Managing Director Raymond
Yee said the partnership with the PGA is
further proof of the brand’s popularity, and
he looks forward to introducing Crest Link to
even more Australian golfers.
“Our product is perfect for Australian golfers
as our products offer efficient moisture
absorption and evaporation, a smooth and
much lighter feel compared to traditional golf
apparel materials thanks to our innovation of
Micro-Dri, this in return helps golfers to better
perform,” said Managing Director Raymond Yee.
“Some of our other innovations include
Micro-Dri A-Vent, keeps golfers cool and dry
at all time; Micro-Dri UV, provides protection
against harmful UV rays; and COMP-TECH
helps to increase blood flow to the arms and
reduce soreness as well as fatigue. We believe
our products put golfers and performance
first beyond anything – this is because we are
golfers too.”
Crest Link apparel also comes in fashionable
colours and designs to suit all golfers.
Crest Link is also a partner of several
governing bodies including the ASEAN PGA
Tour and the China PGA Tour.
“Combined, Australian PGA Professionals
offer the most direct and effective grass-roots
distribution channel and we’re looking forward
to working with the PGA in the coming years.”
Through this latest partnership Crest
Link will look to grow its presence in the
Australian golf market by working with the
PGA’s network of PGA Professionals based at
over 500 golf facilities around the country.
Crest Link will also be featured as part of the
official uniform of PGA staff, complementing
the brand’s existing sponsorship of young,
talented and up and coming Australianbased Tour Professionals.
Crest Link is represented in the
Australian market