Inside Golf, Australia. August 2014 | Page 14

from the ceo Brian Thorburn Stephen Pitt CEO – Golf Australia CEO – PGA of Australia F L ast month I had the opportunity to travel to Coober Pedy with a group of PGA Members from the Performance Golf group. Whilst seemingly a strange place for a golf-related business trip, the visit was part of the Remote Golf program, which has been taking our game to the far corners of Australia. It’s always a positive experience to see the ways in which our members and those within the wider community help to grow participation, particularly in nontraditional golf areas, and this was yet another opportunity to realise the potential our game has at the grassroots level. I commend everyone involved with this program and look forward to it developing into the future with the continued support of the PGA and PGA Members. The PGA Tour of Australasia is now back underway for the second half of the 2014 season with two tournaments to be contested in August, the Fiji International and the Isuzu QLD Open, and events to follow in each of the remaining months of the year. Again, the schedule traverses most Australian states and we encourage golf fans to get out and support our local Tour when it comes to town. As we’ve seen in recent years the Tour continues to produce some of Australia’s next top talents, and we’re extremely proud of the standard of golf being delivered. The full PGA Tour of Australasia schedule can be found at www.pga.org.au. Whilst on our website, the PGA is in the process of launching a new look www.pga.org.au which will boast significant or many years, club membership has been the cornerstone of Australian golf and for most of the last decade our national membership has ranged between 450,000 and 400,000. Like many other similar golfing countries, membership in Australia has faced a small annual decline in recent years and clubs have been forced to find a greater level of non-member revenue to ensure their viability. new features for golf fans including new and improved scoring functionality, player profiles and broader content across all areas of the game. If you haven’t visited the site recently I encourage you to do so. I hope you’ll be pleasantly surprised with the improved features, particularly heading into the summer of golf. Finally I’d like to pay a mention to one of our Tournament Members Jarrod Lyle, who by the time this goes to print will have made his return to the Web.com Tour and will now be preparing to tee it up on the PGA TOUR. Jarrod’s journey over the last few years has been heavily publicised and as Jarrod has said on numerous occasions, the support he has received has been incredible. As he now takes his final steps to returning to where his life left off two years ago, on behalf of everyone at the PGA I wish Jarrod his wife Briony and daughter Lusi all the very best for the next stage of their life. Jarrod’s story has been incredibly humbling and inspiring for so many and I wish him well for the next stage of his career and life. Hide the Red Dot. Putt Like a Major Champion. SeeMore offers a simple system for you to improve your putting. Line up the 2 white lines. Hide the Red Dot behind the 2-tone shaft. That gets your head and hands in perfect position and squares you to the target. It sets you up for a perfect stroke. Same way every time. You’ll make more putts. Invest in the most important part of your game. Scoring. You’ll love your SeeMore Putter. Forever. Made in the USA. Custom built to your desire. You’ll own a deadly accurate putting system. Check out the story online. SeeMore is the #1 Performance Putter in Golf. Winning Putter. 2007 Masters. 1999 US Open. Many more. Putt like a Major Champion with SeeMore RifleScope Technology (RST). Available exclusively at selected On Course Golf stockists. SeeMorePutters.com.au Your local experts On Course Qtr Pg Ad.indd 1 14 August 2014 | www.insidegolf.com.au 14/06/12 5:04 PM A key area for clubs to attract and maintain members is to ensure the product they are offering is enticing to potential members and cannot be sourced from other sources. This is why it is so critical for clubs to look carefully at what they offer to their members and to be aware of new ideas that