Editor ' s note

At the start of every year , Inside FMCG takes a deep dive into the key trends that we expect to dominate the landscape in the coming months . And every year , I am continually impressed by the plethora of exciting innovations and ingredients that are bursting onto the scene .

This time is no different . Summer 2022 is abuzz with creative new product launches and brands taking risks with new technologies such as NFTs ( see page 35 ). In this issue , we speak with innovative brands across food , beverage and beauty about the top trends they are tapping into ( see “ 2022 Trendsetters ”, page 21 ).

Our marketing experts discuss the pros and cons of ditching social media platforms ( page 52 ), and how to prepare your business for the metaverse ( page 50 ), while FMCG professionals share their thoughts on how big brands are struggling to compete against the industry ’ s buzzy start-ups .

We ’ ve teamed up with predictive analytics company IRI , once again , to share insights into changing consumer behaviour and what you need to know to meet demand .

While there is undoubtedly uncertainty about the years ahead , the future of FMCG is looking bright .

Wishing you a happy and prosperous 2022 .

RUTH HOGAN Editor – Inside FMCG

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4 insidefmcg . com . au – JAN2022

Inside FMCG January 2022 | Page 4

Editor ' s note

At the start of every year , Inside FMCG takes a deep dive into the key trends that we expect to dominate the landscape in the coming months . And every year , I am continually impressed by the plethora of exciting innovations and ingredients that are bursting onto the scene .