Inside FMCG January 2022 | Page 3

contents

January / March 2022
REGULARS 03 05 12 13 58
Welcome The last quarter Leadership changes Facts and figures Product innovation
INSIGHTS
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16 18
2022 OUTLOOK
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Elephants and mice : A tale of two markets in 2022
Competition heats up between industry giants and small players
The weakest link
Supply chain issues highlight interconnectivity locally and globally
Transform and thrive
The four key factors to succeed in the digital revolution
2022 Trendsetters
Movers and shakers share the top trends for this year

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2022

Trendsetters 30

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REPORT
37
Reimagining retail for the roaring twenties
IRI introduces your guide to retail and FMCG in 2022
OPINION
48 Icons that stick
What ingredients make a brand iconic ?
MARKETING
50 Get Meta-ready
How Meta could benefit your brand
52
WORKFORCE
54
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Radical thought : Ditch the socials
Melissa Packham outlines the pros and cons
The art of giving feedback
Seven steps to deliver better results
Strategy at speed
A guide to applying high-speed strategy

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Reimagining retail for the ROARING TWENTIES

JAN2022 - insidefmcg . com . au 3