2022 TRENDSETTERS
Motive Matcha
Co-founder Sally Ballantine Top trend : Superfoods
How did Motive Matcha come about ? Co-founder Jo and I were really attracted to matcha and its amazing benefits but always thought it could be awkward to consume . Between powders and other supplement forms , it was difficult to make a part of your routine . So one day we started playing with the ingredient to make it an accessible , easy to drink , tasty everyday treat . Over the next four years , we engaged food technologists , sourced the very best ingredients , and organised for Australian-based manufacturing .
Today , we are so proud of our Motive Matcha range : a refreshing , no sugar , low-calorie drink that brings the centuriesold wonder ingredient matcha into Australians ’ every day .
Why was matcha an ingredient you wanted to champion ? Matcha has so many health benefits , it is an unrivalled superfood and it is the real deal . Once you start researching it you cannot ‘ unknow ’ its benefits . The high levels of antioxidants , the metabolism boost , and the amino acid L-theanine , supporting mental clarity , focus , and calm energy . If you are health aware , it is naturally something you want to include in your diet .
We just wanted to make drinking matcha quick , easy , accessible , and tasty .
The non-alcoholic beverage segment is booming right now . Why was this an important segment for you to be involved in ? Consumers are moving towards drinking less and drinking better for you . Motive Matcha is both these elements . The power of matcha combined with all natural ingredients is huge , healthy and better for you . We are finding that consumers are choosing health drinks like Motive Matcha instead of alcoholic options .
We can see that large multinational manufacturers have committed a proportion of their portfolios to non-alc , which shows the category is here to stay and will grow .
What are the key emerging trends you ’ re seeing in beverages ? Health and immunity are definitely trending right now in the beverage industry . Consumers are increasingly health and wellbeing focused and the pandemic is causing more people to be interested and seek out immunity propositions . Mental clarity is trending , which Motive Matcha delivers through the unique combination of natural caffeine and L-theanine . Gone are the days of the high-sugar fizzy drink . The craft industry in beverages is moving from alcoholic into non-alcoholic , where consumers are looking for unique , interesting , and quirky health beverages . The functional drink space is already proven and growing . t