Product innovation
Magnum adds flavour to armchair travel
Ice-cream brand Magnum has unveiled a new range inspired by destinations from around the world .
The range features four variants – Tahiti , New York , Amsterdam and Las Vegas – and comes in three main flavours including vanilla , cheesecake and white chocolate .
While Amsterdam and Tahiti are vanilla flavoured with cookie butter and passionfruit , New York is cheesecake ice cream and Las Vegas has a white chocolate taste with caramel and cookie .
Inspired by the desire to travel and the features of wellknown places in the world , Magnum wants to allow Australian ice-cream lovers to discover the tastes and delights of their favourite destinations .
Magnum Destinations Amsterdam , New York and Tahiti can be found at Coles and Metcash , while Magnum Destinations Las Vegas is only available at convenience stores and petrol stations .
Karma Bites comes to Australia
UK-based snack brand Karma Bites is expanding its footprint into Australia with the launch of the lotus seeds snack range at Woolworths .
Featuring three flavours – Himalayan Salt , Peri Peri and Caramel – Karma Bites says the product is nutritious and contains high protein , low fat and 100 calories per 25g bag . The lotus seeds snack is gluten-free , vegan , has no added sugar and is free from artificial ingredients .
Ashwin Ahuja , founder of Karma Bites , was struggling to find healthy-but-tasty snacks and was inspired by his family ’ s like of lotus seed .
After launching in the UK and 20 other countries , Ahuja and his partner David Burns brought Karma Bites to Australia a year ago , aiming to bring a healthier and better lifestyle to consumers .
“ After stumbling across Karma Bites at the Anuga Food Show in Germany in October 2019 , I noticed a gap in the Australian market for a unique , funky snack brand and knew it would pop off shelves ,” said Burns .
“ We ’ re thrilled to have Woolworths on board as a stockist of Karma Bites , sharing the good Karma to their customers and celebrating a new healthy way to snack .”
Matt Moran drops spirits line
Celebrity chef Matt Moran has launched a boutique gin and a whisky on Amazon .
Moran partnered with Tasmania ’ s McHenry Distillery to create Moran ’ s Blend 299 , a dry gin , and No . 9 , a whisky he says will appeal to the aficionado and first-timer alike .
The liquors form part of Amazon Australia ’ s new spirits line , Further South Spirits , sold exclusively on the online marketplace .
Moran says he developed the drinks to match some of his signature dishes .
“ As a chef , restaurateur and farmer , everything is about the flavour , but it goes beyond the food . When you come to one of my restaurants , the dining experience is about so much more – it ’ s about the food , sure , but it ’ s also about the service , the ambience , and – very importantly – what you drink .”
He hopes the collaboration will change the way Australians view gin .
Truff delivers the good sauce
Hot sauce maker Truff is expanding its categories in Australia with the launch of a new pasta sauce .
The range contains two variants – Pomodoro and Arrabiata – and is made from ripe tomatoes , herbs , black truffle and red chilli peppers . According to Truff , both flavours are spicy , but Pomodoro sports a longer lasting spice .
The pasta sauces are vegan , free from gluten and non-GMO friendly .
Founded in the US , Truff is becoming one of the growing companies in the local sauce market : aiming to bring new ingredients and recipes , as well as more cooking experiences , to its customers .
“ It ’ s a truly delicious evolution of the existing hot sauce range , and we ’ re super excited to provide the same challenger mentality to the pasta aisle ,” said Steve Pirone , co-director of Truff Australia and New Zealand .
“ Pasta sauce might be new to Truff here in Australia , but we can assure you we ’ ve taken the same creative approach to fashioning a product we know our audience will love .”