Inns Magazine Issue 2 Vol. 20 Summer Gourmet 2016 | Page 29

Improve the online booking process

To avoid the loss of a potential guest, you should also reassess your guests’ experience when it comes to making an online booking.

Firstly, are guests able to book on your website? Giving travel customers the ability to book instantaneously through your online booking engine is an essential part of any hotel website.

Guests want to be able to check your room availability for the dates they would like to stay, and instantly secure an online booking through a secure online payment gateway. You will need an online booking engine for this to work.

Once you have a booking engine in place, make sure it takes no longer than 3 seconds for your guests to find your ‘book now’ button after landing on your home page.

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Little Hotelier

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