Innovation Trends and Opportunities in Suncare Market August 2016 | Page 4
Innovation Trends and Opportunities in Suncare; Exploring the key consumer
behavior and innovation trends impacting suncare
Key Findings of This Report
While awareness of the more immediate negative health impacts of sun is high, another key facet driving
demand for suncare solutions has been the growing establishment of sun exposure as an accelerator of the
aging process and cause of appearance-related damage.
Skin remains the key focus area for sun protection, but consumers are also seeking more granular product
solutions, with the belief that these will be more effective in meeting the specific needs of a certain area of
the body, as well as identifying the impact of suncare on other features aside from the skin.
While value and efficacy remain essential for consumers when making suncare product choices, following
these two factors, ease of use and application was ranked the third most influential when making purchasing
decisions in this category. Ensuring that applications can cater to this need will therefore be essential in
driving the perception of easy-to-use solutions.
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