MADETOLEAD MADEXXX
REINVENTING YOUR
PERSONAL BRAND
I ’ ve rebranded too many times . Not because of a poor job , but because I ’ ve evolved so much in the past few years . As I ’ ve been pulled closer , and closer in alignment with my purpose , shifting my focus from professional work , to purposeful work , is what yielded my most recent rebrand . Here , I learned that half the battle of rebranding is mental , because you can ’ t explain what you don ’ t understand . With that , below are
made by B Bad
five gems on reinventing your personal brand from the inside out .
1 . ACCEPTING EVOLVEMENT The first and most important step , is accepting this change into your life . As someone who believes in total harmony , I don ’ t see our personal brands as an independent of ourselves , but as extensions of our true selves . Given that , this change for you , isn ’ t just going to be on an internet-based level , but on an internal one as well .
2 . DETERMINE WHAT YOU WANT TO BE KNOWN Here , I could have easily said , determine what you would like to be seen , and in a way this is very similar . As you are thinking about who you are , do the work to understand what your purpose is , and what your ‘ Why ’ is . From there , on a more granular level , think through , what you want to be known about you . If you only had one message to say , one battle to fight , one mission to uphold , what would it be ? Then begin to think through your skillset , and which skill ( s ) would be able to amplify that purpose .
3 . PURPOSE AMPLIFICATION STRATEGY Once you ’ ve figured out which skills you could use to amplify your message , it ’ s time to chart out the how . I am very visual , and I need things to make sense in my brain . Given that , I ’ d encourage you to fill out , a Maslow Hierarchy of Needs pyramid , showcasing how your ideas ladder into one another , but more importantly how everything stems both
INNOVATION ISSUE 11