INNOVATE GAMING | PRODUCTS
INNOVATE GAMING | PRODUCTS
IGT - Lucky Chip™
WMS Gaming - The Game of LIFE™
International Game Technology first unveiled Lucky Chip™ progressive table games bonus at G2E Asia
2013, as part of its casino systems solutions. The bonus module creates surprise jackpots specifically
for table games, enhancing card play and allowing casinos to build unique player experiences through
customised promotions.
Lucky Chip enables operators to design and set unique criteria for bonusing events, using secure
controllers featured within the software. Scheduled bonuses can be activated that select a random playerrating based on preset qualifying criteria. A range of flexible configuration options include game type,
game list, area and pit, as well as controlling the time, duration and placement of messaging.
Operators have configuration over the award amount range and percentage of spend to increment a prize
pool. This gives a broad spectrum of players the opportunity to hit a jackpot, adding excitement to gameplay and working to convert infrequent gamers into loyal customers.
With system tools becoming more advanced, marketing more targeted and casinos more competitive,
creating effective promotions during gameplay is important to develop a player base, whilst making
membership and loyalty cards more valuable. With Lucky Chip, the look and feel of bonus events can be
fully customised and branded, strengthening market presence and differentiating a property.
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