Innovate Gaming Review 2013/14 Edition 1 | Page 24

INNOVATE GAMING | MARKETS - ASIA INNOVATE GAMING | MARKETS - ASIA Sri Lanka Taiwan The island nation in South Asia that was plagued by civil unrest until 2009 has excelled to become a key tourism hotspot, attracting a rising number of visitors and investors. An untapped gaming market in India is stirring consideration to occupy Sri Lanka as a gateway into the region. Located within a four-hour plane ride from the major cities in India, investors see Sri Lanka as a prosperous bet into the market. Major casino operators Las Vegas Sands, Caesars Entertainment and MGM Resorts have each expressed serious interest in India over the past few years, with the view of a potentially huge target audience. Tourist arrivals to the picturesque island have risen every month for the past three years and according to government data, is next only to Maldives in the South Asian region in terms of per capita income. Tourism is one of the main foreign exchange earners for Sri Lanka’s US$ 59bn economy and has seen new developments and businesses spring up. “Sri Lanka has huge potential to be a perfect gaming destination,” suggested Hardik Dhebar, CFO of Delta Corp., an Indian casino operator. “There has been 27 percent growth in the tourism industry yearon-year, and Indians, Chinese and Koreans are flocking in. It’s an extremely investor friendly country.” While international operators are looking for inroads into the Asian market, with near impossible ?\??Y\???[??H[??XX?]K?[??\?H[?H[\[?\??H[??H?X??Y\?[?]?X?]?H???X?[]K?B???\??Y[?\?[?\?\?Y[?]?[?[??]???[?Y?]Y?\??[?[ \??][??X??]T? K?X??[??\?X???ZY?[??\?Y[? ??\??]?\?[????[?]?H[?XYH?Y[??X?Z]Y?]?[?][K[Z[[?Y?\??\?[???\???[??B?[??x?&\???[Y\??X[?[??H????X??H??\??Y[?\?\??\??[???Y?[][??X???[???B??[?[??HZ[?\??KY?\?]]?H[Y[?Y[??\?H?Z[???\\?Y[??[????H?[X\?Y ???]??[\???[[Y[?H?\?[???\?[?\?? ?Y?[][?HX?]?\?[???X?Y?[?H??[??B?Y?[\?Y?[X?[??[???[X?\? ? L ?]?[?X??YHX[?]?H??[?\?]??[??Y?[??[?H?B?[??[??\?[???\?[?\????H?[YX?[??K?\?H\??\??[?H??X?[??[???\?[H[?X?H[??]??Y?[][?[?X?]\?]X?[??\??[?H\??YY?H]?Z[??H?YK?X???[?HX?YY\?]\???H??\??Y[?\?[?X?[???\?]???]]?X?]?H????[??X?\??Y?Y?X?[?^??XZ???H[??B?\?????Y?[?\??\?^?Y^\????]??\?]??[?H H\??[?^ ?H[Y[?Y[????]?\??\????YY?XZ?HZ\??^H??Y?\?X[Y[?[?\?H?Z[????Y??]?Y\??H?\?\?[??H???H???[??\?Y\??Y?[?????X?H?[Y?[??[\?H[???\?ZY?H?H??[??K???'?H[?[?H?]\??]\?H??H[?H?\???[??K8?'HYY\??HH?[?K[?]Y?][?[?\?HY?\?]??8?'Y?[?H???\??H??\??Y[?\???]?H??YH^???\??[?????YH[??\????B??[?X?]H][?\?X[Y[? ????]?[??\?H ??\??[?\????]H[???YH^? M?\??[? ????][\[?\?\? ??\??[?^[?^H[???X?Y[?\?[H ?\??[?^ ?\??Y?\?H ?H\??[??^??\?[???Z]?[?\?[??[????\??\?[????]H L?\??[?^ ??H[??H\?????Y?HH B?\??[?^??[Z[???]?[?Y\??'B??????[???]Q?[Z[????B??Z]?[?\??Y[?[?\???[??H?Y?[][??]?H?]?[??\?[????]?????H\?[??[?\????X[?[????\??\?Z][???\?[????HXZ[?[? ?Z]?[?\?H?]X?X[??\?H???Y\?[???\?Z]B?????X?[???\?[???[??]?8?&??YHX???ZX?[???\??&K???\?[???\?H?\??[?H?]]?Y[?Z]?[?[?\?H?[Z[?[??B??H?\X?X???[?H[?H?][?[?\?H\?H??[??x?&\??H??H?Y?[\?Y?[X?[??Y?\?]??[?Z]?[?]?H???Y[?\?[???\?X?\?H?[Z[???X??[?H]??[?[H\??Y[??? H?[???\?[????X]?K[?H\??\[Y??X???[???B?\?[?8?&\??[???][?[???[][?X?][??Z[?\?\?YZ?X[??\?Z ?H?][??&\??\?? Y]?\??\?[????[][??[?X]?H?HH[???? M???Y??[Z[??Y?\?][??Z[???]?Y]?Y?HH??\??Y[?\???\Y?\?[?\????Y\?][???\?[???[Z[??Y?\?][???][??YK????Z[????]Y??HXZ[?[? ?]?XZ?\????[?]?H??\?][H?[Z[?[??H?[??H????X?[???[? X?\?Y?\?[???[??]?\?[????Y??\??X???[?H?[Y??&??YHX???ZX?[???\??&H[?\??][?Y?HH?X?[?] \?B?Z[YY?8?'?Z[[?Y[?[H??X???ZX????[?[?\??X[?\?Y[???'B???\???[??[??H?]?????\?[?\??[?[?\??H?HX\?\?X[???[??H[?X?[???[X?[??[?^??XZ????]?[?\??[??X? ?H?H?\??[?]X]]?\?Y?YY?HY?\?]???\???Z]?H^\????\?[???[??[?????HZ[?[][H? ?YX\??Y?\?H?\???\?[???[???HZ[?\??H??[?[??HY????YH ?\??[?^??[??[????]?\????Y?HHZ[?\??B???[???][?[???[][?X?][??\??[\?H[Y\?X?[??[X?\????[Y\??K][?[?\???\??Y[?Y?[??HYY][??\??YZ?]?\??Z?X?Y???[???XZ?H[?]?X?]?H?[[???[????[??\???]?XZ?\??[??XYX?YY?H L?\??[??????[Z[???]?[?YH^???\?[???\?]???Z[?\?\?X[???]KZ?[????\??\???X?[]H???Y?[??H?\?[???[ [?X?]Y]]??[?B???\]H[?\??Y?HH[??H[? ?Y??HXZ?[??]??^H?Y?\?]\?K?[?\?H?Y???[ ]\??][?Y] H\??[??^Y?]?[?YH??[???H?[??[??\??Y[?[? ?\??[?H??[??\??Y[? ?H?[XZ[?[???H\??[???[?H?]?]?Y[???[H?[X?[??[?X?X?[?\?K???[??Y[?^]K\]HZ[?\?\???[???][?[???[][?X?][??X????Y?Y]Z]?[??\???^\?Y[??H?]?\?[???[?H??\??Y[?\??Y[?^?[Y[H?]][?\?[???][][??B??[X?[??X? ??\??X\?[??\???\?H?Z[????Y???H??X? ?]?]?\?[?\?]??[?XYB?^?\??[??[?\?\? [??Y[??\??Y?\??[??Q?H?\????ZY?\??\???Z]?[?[?XX?]B??[??[??[?^H??H?Y?[][?Z[\??\?X?\??X\?YZ[?\??]]?H?\\??\?[????HH??[??\??Y[? ?X?H[??H?[Z[???\?X]H?Y?\?[???[X?[??X?]?]Y\???[\???]?\???[\?\?HYH?H???[??\?]H?]?[?H]??[XYH?]??[?\?H??\??Y[?[Z][???\?]][??H\?[??\??]?[?\?H[?XX?]K??[???]H?[Z[???]?Y]? ? L??M?????