INNOVATE GAMING | PRODUCTS
INNOVATE GAMING | PRODUCTS
Konami Gaming - Synkros™
Konami Gaming presents its fully integrated
slots and tables management system Synkros™,
next generation to the company’s Konami Casino
Management System (KCMS) that is used by
operators to control the entire casino operation.
Synkros™ empowers casino management to “synchronise” gaming operations with potential revenue.
Significant enhancements to KCMS apply to the advanced marketing capabilities, which have
substantiated inline with market feedback and operational experience. The powerful system architecture
pulls player tracking data in real-time, performs detailed analysis that segments the market and provides
management with player information, trends and marketing opportunities. Analytics can be effectively
used to deliver personal and targeted messages and promotions, directly to a player at the terminal.
“For years, Konami has offered the industry’s most reliable system because it was constructed on
architecture inspired by best practices found in industries like banking and national defence,” explained
Tom Soukup, Konami Gaming VP of Systems R&D. “With Synkros, we started with KCMS and added
new marketing horsepower on top of a system that has been celebrated for its unparalleled reliability.”
Steered by its solid system, Synkros utilises gaming analytics to drive coin-in and casino loyalty, enabling
dynamic business decisions to be articulated through innovative marketing efforts in real-time. Analytical
tools have been enhanced in the new system, allowing casino operators to better understand their players.
A series of bonus applications have been added to further optimise customer experience.
Casinos have the ability to increase visitation during
downtimes, by segmenting customers and rewarding them
at certain times. Highly sophisticated bonusing tools can be
customised to a casino and offer free play, tournament events,
bonus points and multipliers at the terminal. Data can be used
to fuel both online- and offline-marketing campaigns that speak
to players at the casino, by post, email or mobile.
The ability to communicate with players directly at the game
is unmatched, thanking patrons for their visits, providing
resort-wide promotions, offering bonus awards to soften the
effects of losses or encourage additional play. Synkros goes
one step further and allows a full media-set to be delivered to
the terminal, including sporting events, in-house advertising
channels and live drawings in real-time.
An enhancement to employee information helps the gaming
floor run efficiently and utilised at all times. Machine
monitoring information acknowledges device type, individual
device, game and play denominations, bills and tickets inserted,
jackpots, fills and device metres. Playing patterns and views of
the casino floor throughout the day can assist staff to carry out
an enhanced customer experience.
Comprehensive monitoring of cage, cash and vault processes
gives casino management effective financial control. Extensive
foreign exchange capabilities feature variable buy and sell rates,
jackpot processing and patron credit limits. All denominations
and currencies can be tracked property-wide, as well as casino
cage transactions including checks, markers, credit, funds on
deposit and TITO tickets.
Synkros also introduces the Synk Box™ communication interface, a powerful device that connects,
captures and controls slot machine processes. The single hardware unit, which supports SAS, G2S,
X-Series QCOM protocols, combines slot monitoring with player tracking and enables delivery of the
new BonuStream games, Super Series games and marketing animations available as part of the system.
“The Synkros system has a reputation in the industry as being incredibly well engineered; operators
love the fact that it’s hardly ever down,” added Michael Ratner, Konami Gaming Director of Product
Management, Systems. “What sets us apart is the marketing abilities, the horsepower within the system
to market directly to players, direc