innerve 2016 100 | Page 6

FOCUS CUSTOMER-CENTRICITY AT SOBHA Customer centricity is at the core of our business strategy. It is the way we have been doing business with our customers since inception. It helps provide a positive customer experience before and after sale in order to drive repeat business, customer loyalty and profits. We make serious efforts to go beyond offering a good product and a service only. There have been umpteen examples where customers themselves have endorsed our genuine commitment towards delivering customer value. What does it mean to be customer centric? Customer centricity is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. It’s a strategy that is based on putting our customer first. We always put ourselves in the shoes of the customer and minimize customer effort and maximize customer value. Our ingenious CRM module backed by a dedicated password protected customer portal, a toll free customer service helpline, customer care cell (C3) and Facility Maintenance Module provide solid support system to all our valued customers and has helped us build a strong trusted brand. 6 / INNERVE / OCTOBER 2016