exercise for us which has given rare insights. Apart from the learnings that we are ploughing back into our processes, we are deeply encouraged by strong customer endorsements of what we do and how we do it.
Incentivising customers
We want to grow by word-of-mouth where our customers vouch for our standards. Two important incentive programs called‘ Sobha Privilege and Sobha Alliance’ have been introduced to provide true continuity of SOBHA experience to all our customers. This has helped us evolve and engage at a deeper level and start a dialogue with them once again.
We are able to interpret the omni-channel data towards understanding our customers much better. This has proven to be a big differentiator for us in the market. Sobha Privilege is a program that gives an opportunity to enjoy a host of promotional offers and rewards, all of them crafted specially to elevate lifestyle of the customers. As a Sobha Privilege member, a customer gets:
• Special offers and first-hand information about all new launches
• Priority invitations to our events and promotions
• Special offers from our partner merchants
• Privilege points if friends and family are referred.
Sobha Alliance Program is an exclusive partnership program from the house of SOBHA with the objective to present an interesting opportunity to earn handsome monetary rewards by promoting our international quality homes. It is a rewarding program for people who would like to associate with the Company and sell Sobha homes for a commission. Monetary benefit is 1 % of the Basic Sale Value( exclusive of other charges, taxes etc.) of any unit sold across the country through references. Moreover, participants are
Kids having gala time at one of the Sobha Connect Programs
trained about our projects and receive tips on how to sell.
Connecting on a weekly basis
Conducted on a weekly basis, the Sobha Connect program is organized at the existing SOBHA properties and is made memorable with entertaining games, a bustling flea market to shop in with a menu of delicious food straight from smart food trucks. SOBHA home owners are given exclusive‘ Sobha Privilege Kits’ and are introduced to our‘ Sobha Alliance’ Program.
Till date we have successfully completed 25 episodes of Sobha Connect. This has left an indelible mark on peoples mind and has helped strengthen the brand manifold. Hundreds of video testimonials have been gathered from our existing customers which have given us rare insights and will help us improve further.
INNERVE / OCTOBER 2016 / 29