MASTERING THE SKILL AT GENESIS
WHAT’ S BREWING @ SOBHA
MASTERING THE SKILL AT GENESIS
Mr. Ravi Menon, Chairman, Sobha Limited, interacting with one of the participants
Innovation in Engineering & Construction industry is quintessential to tap the growing business opportunities. An organization with innovation at the centre of its business strategy, ensures its growth prospects. By cultivating a culture of innovation, an organisation enables itself to be future-ready to tap opportunities which enables growth of the company.
As an organisation synonymous with quality, SOBHA encourages the importance of innovative ideas in generating immense brand value. The culture to innovate and enhance business performance is well entrenched at all levels of the business.
Nurturing and developing ideas with a systematic approach have become an integral part of the organisation in the past two decades.
Innovations relating to technology, process or strategy have elevated the company to newer horizons.‘ Idea Space’, an in-house virtual application assists active participation across the organisation. Ideas are collected, evaluated and curated on the basis of four key parameters: quality, feasibility, safety and customer orientation.
The CRM process and Customer Care Cell at SOBHA is an outcome of this culture of innovation. A module designed from an idea, captures the entire customer cycle of a home buyer at Sobha and is first of its kind in Indian real estate industry.
Additionally‘ Genesis’- a bi-annual exhibition, provides a platform to foster ideas and celebrate the spirit of innovation. Into its 12th year,‘ Genesis’ is all about encouraging the in-house professionals to generate solutions in their respective functional area of expertise. Its first edition for the year was held on 18th and 19th March, 2016 at Jakkur, Bengaluru. The exhibition unfolded 46 innovative ideas of Sobhaites. Ideas such as introducing a new trowel to avoid POP usage at corners, a housekeeping material carry case, tool for recessed chamber opening cut out covering, staircase trolley were presented during the exhibition.
The engineering excellence and timely delivery of world-class products is achieved at SOBHA backed by a heavy dose of innovation. In the FY 15-16, a total of 41 ideas were successfully incorporated into the system. This is testimony to SOBHA’ s culture of innovation which is taken up seriously and is a matter of pride.
20 / INNERVE / OCTOBER 2016