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Disruptive innovation has been the game changer in a lot of industries , eliminating the incumbents with better offerings . This article identifies what accounts as disruptive innovation and the conditions that make the innovation qualify as disruptive . Then the focus shifts to the types of disruptive innovations present namely product , process and business model innovation , and the various dimensions to them . In the end , the article identifies the transformative process of the disruptive innovation from the niche to the mainstream and the requirement to adapt as a need for the incumbent

organisation .

Growth is an important objective for any business to push forward and stay relevant in the highly competitive environment that it operates in . Disruptive innovation is such a growth-driven innovation which creates a new value model that

An innovation is termed disruptive only if the source is economically and resource-wise less sound than the incumbent businesses in the industry . These entrants then change the game of the industry through a better offering that exceed in functional or economic value to the consumer , or both . Adoption of these offerings , which present a higher customer value and better services , leads to a disruptive industry-wide innovation . History speaks of many such examples where the industry environment has been revolutionised through such innovations . Some examples are the hit-on-the-mainframe and mini-computer markets after the advent of personal computers , obsolescence of CRT after the introduction of LCDs and LED and the growth of word-processing leading to a rapid decline of the typewriter market . According to Harvard , disruptive innovations originate due to markets referred to as low-end and new market footholds . These are those less-profitable , less demanding customers that the incumbent businesses do not pay much attention to . This segment demands low performance renders the previous in-use technology obsolete .