PAGE 55 CAMPUS BUZZ iNM Volume- 9
Branding & PR The Promoters
" Products are made in the factory, but brands are created in the mind "
- Walter Landor
The Branding & PR committee is run by brand enthusiasts. The committee’ s mission is to establish a level platform across all the levels such as corporate, non-corporate, media and online vertical channels and promote the college. The committee also conducted student mentorship programme.
The objective of which was to mentor the first year students and align them to solve all their course and curriculum, academics and other related concerns. The committee conducted an informative session where in senior representatives from the Hindu came in to throw some insights about how to align our learning and what transformation a newspaper can bring to it. The committee also organised an event by the name of Brandigo. The participants were given a particular brand and they had to rebrand it in a fun way by using symbols and tag lines of their choice.