DISRUPTIVE
INNOVATION
PAGE 45
Snapdeal trolled Flipkart by mocking its tagline with
Achha Kiya bata diya yahan se khareedo
Welldone Purchase from here
Conclusion
Can lessons from Kabali s marketing campaign be
emulated across all movies or products The answer
to that would be a strict NO Superstar brands can
take cues from the lessons discussed above SS
Rajamouli s Baahubali 2 s producer Shobu wants to
emulate the Kabali marketing model in terms of
tie ups and sale of rights
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INM VOLUME 9
With Prabhas being a Superstar brand and SS
Rajamouli s impeccable success rate at the box
office there is a very high probability that the move
pays off But replicating the same campaigns of
Kabali to other brand categories may not guarantee
one a success
In a nutshell Kabali teaches every marketer the
following three lessons
1 How to handle and promote Superstar brands
2 How to maintain brand elusiveness in
endorsements
3 How to leverage success of other brands in
creating awareness about your product brand on
social media
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