iNM Volume 9 | Page 51

DISRUPTIVE INNOVATION PAGE 45 Snapdeal trolled Flipkart by mocking its tagline with Achha Kiya bata diya yahan se khareedo Welldone Purchase from here Conclusion Can lessons from Kabali s marketing campaign be emulated across all movies or products The answer to that would be a strict NO Superstar brands can take cues from the lessons discussed above SS Rajamouli s Baahubali 2 s producer Shobu wants to emulate the Kabali marketing model in terms of tie ups and sale of rights ‘# — ( ’ - ). ’ ? . . ’ - ’ . INM VOLUME 9 With Prabhas being a Superstar brand and SS Rajamouli s impeccable success rate at the box office there is a very high probability that the move pays off But replicating the same campaigns of Kabali to other brand categories may not guarantee one a success In a nutshell Kabali teaches every marketer the following three lessons 1 How to handle and promote Superstar brands 2 How to maintain brand elusiveness in endorsements 3 How to leverage success of other brands in creating awareness about your product brand on social media ’ , . , . , : . ? . ? . / ?