iNM Volume 9 | Page 48

DISRUPTIVE INNOVATION PAGE 42 drastically over the years One cannot predict which could be a potential need for a customer now Tremendous innovations are happening around the World to be able to make customers life easier Technology is a disrupter More and more start ups are propping up There is definitely a threat to the existing big players . . . . . . INM VOLUME 9 Add a little bBest example would be that of Patanjali It is a company that is emerging as a big threat to the big foreign FMCG players like P G Nestle and HUL Patanjali is a disrupter It is entering one market after another by sustaining its roots enact It is the first Indian disrupter in the Indian market . , . . , . . & ,