DISRUPTIVE
INNOVATION
PAGE 42
drastically over the years One cannot predict
which could be a potential need for a customer
now Tremendous innovations are happening
around the World to be able to make customers
life easier Technology is a disrupter More and
more start ups are propping up There is definitely
a threat to the existing big players
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INM VOLUME 9
Add a little bBest example would be that of
Patanjali It is a company that is emerging as a big
threat to the big foreign FMCG players like P G
Nestle and HUL Patanjali is a disrupter It is
entering one market after another by sustaining
its roots enact It is the first Indian disrupter in the
Indian market
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