DISRUPTIVE
INNOVATION
PAGE 25
iNM VOLUME 9
DISRUPTIVE
INNOVATIONS
THE DIFFERENTIATING FACTOR
ADITYA PANDIT
BATCH 2016 18
IIM AMRITSAR
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ABSTRACT
Disruptive Innovation is one of the topics that
have spurned heads of many corporate
giants A disruptive innovation can create a
huge product market for itself gain huge
swathes of market share and giant sources of
revenue But it is often confused with
advancing technologies In the given article
we will first analyse what is disruptive
innovation Taking example of iPad and Uber
we will try analyse if any of them are a
disruptive innovation Then go through
further examples to refine our knowledge
about it and know about future of disruptive
innovation
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January 27 2010 Steve Jobs took the stage at
an Apple special event to give what was one of
the most important keynotes of his life and
once again in the history of consumer
electronics The Mac had been introduced
decades before the iPhone only a few years
yet on that stage at that event Jobs would
make the case that there was room for a new
category of device in between the two A new
category of device that in order to exist had
to be not only significantly better at certain
key tasks but significantly better at them It
was called the iPad iPad was challenging the
idea of a portable computer and it turned out
to be a monumental success But there have
been several other major technological
advances or innovations in every industry
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So can every technological innovation be
called a disrputive innovation To answer this
question we need to delve into the definition
and categorisation of disruptive innovation
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