Director's Desk
Dr. Prithvi Yadav,
Director, NMIMS Hyderabad
It gives me immense pleasure to launch the 9th edition of our B“School Magazine, iNM
Volume 9” In NMIMS we encourage the holistic development of our students, aiming to
reach the pinnacle of excellence by making it a continuous driving force in our journey”
This magazine is a compendium of perspectives regarding various management verticals
and recent emerging trends” The articles published here are a result of the contributions by
students, faculty, alumni, as well as some well“known corporate personalities across the
country”
The theme of this edition is Disruptive Innovation ” The topic makes me walk down the
annals of time and remind me of the times when there were no cell phones in the market
and people used to stand in queue outside telephone booths just to have short conversations
with their loved ones” Today technology has taken us into a different world where things
change just in the blink of an eye” Thus, through this edition we attempt to put forward the
flip side of increasing benefits of convenient technology in current scenario” I would like to
thank all the contributors and editors for enhancing the quality of our edition through their
relentless efforts”
Despite numerous discussions and deliberations on the disruptive innovation, more often
than not the term is mistakenly interchanged for innovation in general” The volume hence is
also an attempt to add adequate diversions to the theme in the best way possible” Team
INM has started its journey and will continue to stand as a crescent of creativity through
this edition and many more to come”