DISRUPTIVE
INNOVATION
PAGE 9
As attractive as it is disruptive innovation has
its own cons while it does not guarantee
success even if a company succeeds it might
take the company 5 to 6 years to break even
hence this is a long term process and requires
the company to be patient
,
,
,
.
iNM VOLUME 9
Scholars advise that it is wise to use
a combination of sustainable innovation and
disruptive innovation A proper mix of these two
will ensure that the company is not toppled
from the top and that it continues its
dominance
.
.