INM MAGAZINE VOLUME 8 | FEBRUARY 2016
#Analytics
PURSUING EXCELLENCE THROUGH
‘BIG DATA'
Revanth Vishnuvajhala
Batch: 2018
NIT, Surathkal
“In God , we trust, all hers must bring data”
-W. Edwards Deming, American Engineer
A
nalytics is now being used for everything
varying from talent acquisition to engagement.
It has become a world-wide trend. India must
shoot ahead right into being the foremost country
with analytics and let the others follow.
However, what more does the next generation
customer engagement demand for these telecom
operators?
It is all about knowing each and every individual
availing a particular service, rolling out customised
offers to them and seizing opportunities in a timely
manner. The focus is no longer merely on providing
seamless connectivity, but on analysing and
predicting customer usage patterns, optimising
customer costs by providing tailor-made services.
The 3 reasons for telecom companies to invest in the
rapidly changing analytics technology in the future
will be:
· Deliver smarter services and build smarter
networks
· Generate new revenue streams
· Drive consistent and high quality customer
experience.
Analytics is no more a buzz word, it's rather a
necessity for every organization. The emphasis is on
analysing large data to forecast consumer behaviour
and provide quick insights at crucial decision points.
BIGGER DATA, SMARTER TELCOS
Telecom operators are increasingly adopting
analytics across several functional areas to undertake
innovative measures for the following 3 reasons:
·
·
·
Offer personalised customer engagement
Reduce churn
Increase average revenue per user
“The emphasis is on analysing large data to
forecast consumer behaviour and provide quick
insights at crucial decision points. “
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