iNM Magazine Volume 7 | August 2015
Cover Story
Work is worship
We take pride in saying that White walks that extra mile
when it comes to associating itself with its clients and works
with them as partners, rather than as an agency or brand
consultant. For instance, while working on a new restaurant
in Kondapur, the USP of the restaurant was space and
greenery. To bring out that to the target audience the
agency came up with a flier and pinned an original fresh
curry leaf, and distributed the same in the neighbourhood.
That was really appreciated by the client, as it brought them
more footfalls, so much so that the name of the restaurant
has stayed in the customers' mind, as proved by the repeat
walk-ins.
Entrepreneurship…
Brands we build
White has been offering branding solutions to a roster of
clients across various sectors: Real Estate (PBEL City,
Armsburg, NCC Urban); Retail (Taruni, Furniture World,
UNV, Kalanikethan); Lifestyle (Meena Bazar, Shree
Jewellers, CMR Exclusive); Entertainment (MAA TV,
Ramanaidu Film School); Food & Beverage (Hyatt
Hyderabad Gachibowli, Hotel, Shelton Hospitality,
BreadTalk, Minerva Coffee, Karachi Bakery, Vani Sweets,
Eat 3); Healthcare (Omni Hospitals, Apollo Hospitals,
Boppana Hospitals), Professional Entities (IIID-Institute of
Indian Interior Designers); Information Technology
(PegaSystems, Berkadia, Voyatone)
is like a baby you have to
nurture if you ask us,
as you need to be watchful
of every step during its
growing up. You are entirely
responsible for both the returns (happiness) and
the risk (failure).
12 awards in 4 years, but that's not all
Clearly at White, it's not the awards that we count, but what
counts is what we have done to deserve them. Our
showcase of appreciation sits in the form of honour
received at Pepper Awards, Public Relations Council of
India, ADEX, and the prestigious Rolland Creative Award
(Tokyo).
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