From The Magazine Committee
Dear Readers, It gives us immense joy & unbound pleasure in bringing out the 1st issue of iNM – the tri-annual student magazine of NMiMS Hyderabad. As they say, a journey of thousand miles begins with the first step… So has this magazine!! This issue being an inaugural one, we experiment with features on various domains and many academic articles in areas of Marketing, Finance, Economics and others. The articles span across a wide range including Human Resource Accounting, Entrepreneurship, Lessons from the Bhagwad Gita, Book Review & Movie Reviews. Also included are the details of – happenings at the Campus, (Seriously! So much in just 4 months – from the Fresher’s Picnic to Trimester End Exams!!!), Student – Faculty Speak & unplugged voices. The team of iNM has thrown open certain categories to B-school students across the country. The committee is glad to inform that it received several entries from premier B-schools, making it all the more difficult to choose the winner. Through this note we would like to thank all authors & congratulate the winners in each category for their valuable contributions, giving academic wealth to this issue. Also, this issue has brought about amazing team work among us all at NMiMS Hyderabad with a special mention to Harish Shankar & Rohit Trivedi for their efforts on Logo & Cover Page Design; and PranayVeer for suggesting the magazine name.
EDITORIAL BOARD
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OCTOBER 2011 CONTENTS
We would also like to thank the editorial board comprising Sriram Peri & Nitya Malladi, for their whole hearted support & working beyond the call of duty, in true team spirit. Last but not the least, our sincere thanks to our director Dr. B. Karunakar, our deputy registrar Cdr C. Venkateshwar, our faculty and also entire college staff for providing us with everything we needed to come out with this magazine. This is our first edition and we require your feedback for making our future editions better. You could mail your suggestions/comments to rohit.binjrajka@ nmims.edu.in Last but definitely not the least, we would like to thank Mr. Sanjeet Kumar Varma (Designer) and Mr. Avinash Raipally (Design Director, reDsin) for turning out the magazine in its best shape in such a limited time.
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Warm Regards, The Magazine Committee
Rohit Binjrajka (Head), Pranay Veer B, Sriram Peri, Nitya Malladi, and Anubhav Parsuramka (from left to right)
How to Solve a Problem like Q.T? What’s in a Name? Life at NMiMS Hyderabad Never Give Up in the Middle The Power of Satyagraha Success and Failure How Much is Too Much? iTribute – Remembering Steve Jobs Marketing • Ambient Advertising • Rebranding – Need or Want? Finance • Issues in Pre- and Post-Sales in Lending Institutions • Mutual Funds – Is Impact Investing a Viable Product? • Taking Stock Economics • NREGA and Unemployment • The Rupee Matters!! Human Resources • Quantifying HR Goals and Objectives: The Way Ahead Health & Fitness • A Small Capsule that Carries a Vast Potential Entrepreneurship • Entrepreneurs at the Base of the Pyramid • Cracking the E-Code Tech Talk • 5 Must Have Gadgets Book Review • Confessions of a Shopaholic Movie Review • Unstoppable • The Devil Wears Prada Ads – Lipsticks Crossword
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iNM VOLUME 1, October 2011 NMIMS Hyderabad
iNM VOLUME 1, October 2011 7 NMIMS Hyderabad