iNM October, 2011

Form your identity and build your team: “Coming together is a beginning. Keeping together is progress. Working together is success” –Henry Ford It is very important to form identity so that one can be easily differentiated by its customers easily. Following are some key points to remember while identity formation: 1. Give a very attractive name and trademark to your company and design each product so that customer can easily recall your brand while purchasing. Make sure that the trademark or name used is not in the market already. 2. Make marketing plans that will draw customers to your business again and again. 3. Use the most relevant communication channel for your business advertising that will cater to larger customer base and the kind of customer you want to access. Channel can be one or many depending on budget ??\?[?\??[??[\?H???X[YYXK????K[XZ[?]??]\???X??[??\?^K\\?X?X??Y??Y[???[??\??\?X?XZ[??Y\???[?Y?]??]???[??X?\??][Z[????H?\?\????\?]?]Y?H]?[?[H???X?H\?X?[??[??Y[??[?\??[Z[K??Y[???\?[?\??\????X]\?[??\???\??[?[[?????H?\?[?H??[?\?X[K??Y\[?\??Y??\??X[\????X?H?]??Y[??X?\??\?H[??\?Y[??[?\[?[????X???[?[\?\?H?\??X?H?[??HZ?[?Y?\?H\????\]Z\?[Y[??\?X[?[???[[YH[\?YY\?H?\??X?H\??[?^\?^H[??[?]?[??]X][??\?H??\?Y\?\?H]]X[H?[?Y?]Y??\?^[\H\?\?[???Y[???\?[Y\?????Y\?[?\???\?[?\??\??\?H?\?H^H?[[]?\?Z\?L H???H[\?[?\?[???[???\?[??[?\?X?K??H?\?H?\?Y?[?[H?X?Z]Y[?[??YH?]\?H??\][??Y\??\???\?[?[?H?][?\??\?[?\??X\??][??[?[??[][??8?'[?H[?\??????\?[?\??]\?\?[\????HH?X]]?K?Y?[?[[??\?[?\??[?H?[?[???[?][?H?X]x?'K?8?$?]?Y??[?H\??\??\?[?\????????\????X\?????XH[?HNN \??\??\?[?\???]?Y]?\?X?x?'XZ?[??[?\?X\??][????]Y?H????'HY[?Y?YY??\??]X?[??[???Y??X?]?H[\[Y[?][??^H\?H[?\?X?[???[???Y[??XY\??\?HX[H[???[][?X?][??[??][???[?[??][???Y??\??\??\??H?Y?X[H]?Y?[YB? ??S?H??SQHK???\??LH?RST?Y\?X?Y??[?]?[????[?????[??[?[?]?[???H??[?[?\??\?\???[?^?[????[?Y[?Y?Z[??[???[?^?[???\??\??\?[??X][??[?^X?][??[\?K?[\\?[?????[??H??[?X?Y]?H?X??\??X[?H?\?\??Z[?[?H?X[X\??][??]H?]?[????[???]Y?X?[??[???X?]\?H^H?Z[?^X?]HHX\??][??[?Y??X?]?[HX???[???HX\??]??[?\?[??\?????X\??][??[?\?Z?[??\H\?Y??HH?^?\\???[\[??HX?[??]H[???YH??[YYXH[???[??[??H?[?[???[?\??\?[?\??Z?H[??\???\[Y[?\?H?\?[?\???\?\??X?\?H[??H?[Z[\?\??\[?H??Y[?[?\??XX?H?\??Y\???H??[?]?H\?L H?]?X??\??Y\???\??H?\?[?\?????[?K??]\??X?X[??Y\???[????]?[??X]]?HYX\??????[?HYX\?????H^x?&\????X[YYXH\?H[????YK??XZ?H\?H?[H??[[?\??[?[??H??X]H??]]?H[\X?\?H??[???YY?X??[\[Y[?][?[????\?X??8?'??X[YX?][??[XZ?H[?HH]?[????[?YYX?][??[XZ?H[?HH??[?x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x?&\?????\?]\??YH?[Y\?\?H?H?????YH[?????X???H?[Y\?\?]H?X??\?H????????S?H??SQHK???\??LH ??RST?Y\?X?Y??

iNM October, 2011 | Page 46