in our lives. Such is the emphasis on their extraction, characterization, formulation, research and production that it has spurred commercial feasibility. This has motivated various corporate bodies to setup fully-fledged production plants specifically for biofunctional foods. A number of newly formulated nutraceutical products that have entered the consumer market like: Organic Spirulina without Chilean nitrate containing natural forms of vitamins A and E. Natural Astaxanthin derived from micro-algae Haematococcus pluvialis. Lutein esters & fat-soluble antioxidant carotenoids, which effectively controls free radical generation and the resultant oxidation damage. They have rich nutraceutical benefits and are found to have varied applications such as nutritional supplements, food colourants and feed supplement. Lastly, nutraceuticals pose a very low risk of toxicity, and there are various international bodies such as the US Food & Drug Administration (USFDA) and the Codex Commission; which have come up with suitable safety standards and guidelines for their production & storage. Thereby, with so many benefits along with huge impetus to its research, nutraceuticals are being accepted on a much wider scale as the foods of tomorrow. Given our country’s enormous biological resources & vast biological wealth, it truly can bring India’s foot print on the global pharma & wellness industry. Its future is truly promising, which must not be ruined by the political issues.
Rohit Binjrajka Class of 2013 PGDM, NMiMS Hyderabad
HEALTH & FITNESS
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