Operations
aiming at generating revenue of Rs50 billion by 2014. According to the founders, they have been able to generate a growth of 100% over the years and they intend to develop a CAGR of 700%. PRODUCTS 1. 2007- Started with online bookstore 2. 2010- added mobiles ,music , movies and games 3. 2011- added computers, camera, kitchen, personal care products and kitchen appliances , gaming consoles 4. 2011- added beauty products and health care products and accessories likes belts,watches,etc 5. 2012- introduced online music store-FLYTE and toys section REASONS FOR SUCCESS In india customers are very apprehensive of using their credit cards for online shopping. This fear of privacy infringement was overcome by the introduction of –CASH ON DELIVERY scheme by Flipkart. Now one has to order his/her product and simply pay for it on receiving it. As a consequence of this most of the college going students and teenage students form the chunk of the customers that flipkart caters to. Another important factor is the DELIVERY service provided. In todays time customers want their demands to be satisfied as quickly as possible. And Flipkart answers to this call effectively. Average delivery time for any product is within 3 to 7 days. In certain cases it is only 2 days. One of the satisfied customer’s response:
Just got this.A speedy and smooth delivery thanks flipkart.
July 12
CHALLENGES AHEAD No doubt that Flipkart has been able to get hold of the market share , but apart from that there are certain issues which it needs to look into. Still customers have a doubt in quality of the product provided .hence utmost care has to be taken to ensure that RELIABILITY on any front is maintained. Along with this there has to be efficient SUPPLY CHAIN MANAGEMENT. the market in today’s world is very dynamic and competitive and with the information of Amazon coming to India , Flipkart has to formulate policies accordingly and take measured steps in the same direction.
Srinjoy Goswami05
As a customer bargaining and asking for discounts is our birth right. Even on this front Flipkart is trying to address to maximum possible. Almost every product is sold on discount which ranges from 5 percent to 45 percent. It is this discount schemes provided by Flipkart that keeps it customers loyal to it. Apart from this many other customer services provided by Flipkart are also a reason for its increasing popularity. A customer can keep track of its product right from the time of placing the order till its delivery. Flipkart team provides the option of money return along with 30day replacement policy. All the issues and problems are taken care of by its efficient customer service.
iNM - Magazine Vol. 4 20