iNM August, 2013 | Page 4

Why MFA is the ew MBA By - Shruti Kalyanaraman Corporate Relations and Placements NMIMS Hyderabad There are only a few schools that offer this degree right now and it’s tough to get accepted. Introduction Jobs that the MBA used to do are now being done overseas through outsourcing and biggest competitive differentiator they can have is for their products to be “physically beautiful and emotionally compelling” Did you also know? Then why are new products failing miserably in the markets? Be it FMCG conglomerates, cell phone manufacturing companies or insurance brokers, why are all forcing their products down the consumer’s throat? Am I really selling faulty products or is my thinking faulty? Daniel Pink A Whole New Mind IDEO has been credited to be the creator of everything great, be it big or small: from the fat-handled toothbrushes for kids to the apple computer’s first mouse The secret? IDEO does not breed employees, it breeds a community. A perfect mosaic of whole brain thinking or conceptual thinking. A lot of conglomerates today are now focusing on product or process changes that actively involve consumers HUL, P&G, TELECOM giants are all a part of this game.