Marketing
of consumer goods, and include a range of mass-market products especially relevant to rural consumers. Moreover, HUL invests its resources in training the entrepreneurs, helping them become confident, business-savvy professionals capable of running their own enterprise. The Shakti Entrepreneur is also called as ‘Shakti Amma’ – ‘Shakti’ means ‘Power/Empowered’ and ‘Amma’ means ‘Mother’ in Telugu, the language spoken in Andhra Pradesh where Project Shakti was first piloted in 2000. In 2010, HUL took this project to a whole new level with the introduction of “Shakthi maan” which is the male entrepreneur. This was introduced to increase the reach and scope of its products. HUL gives Shaktimaans a bicycle, to service villages within a 3 to 5 kilometers radius and cover a larger area than a woman, Shakti Amma, can cover by foot. On an average, a Shaktimaan does approximately double the business of what a Shakti Amma does and helps reach media-dark regions which no other large FMCG company has penetrated . HUL has not only improved the quality of its products but also the quality of its distribution network. Each of these salesmen, i.e., Shakthi Maan goes with a handheld terminal. These handheld terminals are required to book orders, and allows them to have sales history of each single retailer where the salesmen has gone. Now it helps in making analytics which in turn would improve efficie ??????????????????????????????????????????????????????????????????????????????????M????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????M??????5?????????????????????????????????????????????????????????????????????%9H???????!?????????????????????????????????????????????????????????????????????M??????5??????????????????????????????????????????????????????????????????? ??????????????????????????QX???????????????????????????????M????????????????????????????????????????????????????????????????????????????????????????????????M???????????]?????????????????????????%???????????????????????????????????????????????????????????????????????????Q????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????!U0???????????????????????????????????????????????????????????????????5
????????????????????!U0??I?????????????!U0????????????????????????Q??????????????? ???????????????????????????????????!U0??????????????????????????????????????????????????????????????????????????????!U0???????%????????????????????????????????????????????????????????????????????????????????????!U0???????????????????????????????????????????????????????????????????????????????????!U3?e??????????????@? ???????????????????????????????????5?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????5
??????????????????????????????????????????????????????????????????????????????????????????????????????!U0?????????????????????????????????????????????????????????????????????????????????????????????????????????()?94???5?????((??((0