INhonolulu Magazine Jan. 3, 2014, #4 | Page 2

T he new year is a time for fresh starts, resolutions and— above all—diets. So what could be more of-the-season than a juice cleanse, which mixes a little bit of all three? The lore of the juice cleanse tells us that subsisting on nothing but fresh, natural juices for a few days gives your digestive system a chance to slow down, repair itself and expel the year’s built-up junk. Meanwhile, you supercharge yourself with a flood of vitamins, which leads to rejuvenation and greater energy. But these benefits come at a cost: hunger; increased toilet-time; a vampiric, liquid-based existence that makes you feel like you’ve left behind the world of the living; and seriously ridiculous prices. Last January, I wanted to jump on the trendy juice cleanse bandwagon so much that I actually paid $180 for three days of Life Juice (http://www.lifejuiceshop.com), which is expensive enough that I felt a little stupid as I chugged my morning dose of Himalayan sea salt and lemon. But on top of that, I also paid for the juice to be express shipped here—to Hawai‘i—across a continent and an ocean. How much did that cost, you ask? Enough that, a year later, I still don’t really want to talk about it. So this year I vowed to cleanse on the cheap, supporting local businesses where I can, and keeping my own tab a lot smaller. Luckily Honolulu’s grocery stores actually have a lot of options for building your own cleanse out of juices made in-store out of organic fruits and veggies. Kokua Market makes fresh “Red Drink” and “Green Smoothie” every morning for maximum freshness and vitamin content. These drinks are not messing around. The beet- and carrot-based Red Drink looks downright gory, like someone massacred a veggie family and bottled their remains. The Green Smoothie has exactly the gritty “green” flavor you’d expect. I’m also a fan of the stomach-settling effects of Govinda’s “Ginger Rush” and Whole Foods’ “Melon Mint.” Both feature a hefty amount of ginger, which seems important because professional juice cleanses feature it a lot. Whole Foods has a rotating array of in-house juices that are worth checking out. They include a variety of green and red juices such as a cleanse-worthy mix of pineapple, carrot and ginger called “Shootz” or spinach, celery, and apple called “Iron Clad.” In crafting my cleanse, I took Life Juice as my model, with its reliance on lemon, ginger, and parsley as cleansing agents in every juice, supported by a daily regimen of two green juices, two red juices (one beet, one carrot) a morning lemon water and an evening nut milk. The difficulty I encountered Continued on next page