INhonolulu Magazine Jan. 3, 2014, #3 | Page 2

page 3 01 B ars make most of their business on the weekends. That’s when bars hype their big events, charge cover and feature entertainment—it’s when people go out and spend money. Sure, the downtown and Chinatown bars also get a huge boost during festivals like First Friday, Mardis Gras and Saint Patrick’s Day, but what happens during the rest of a normal week? The conventional answer so far has been, “not much.” “Not too long ago, some places wouldn’t open during the middle of the week,” says Josh Hancock, co-owner of Downbeat Diner & Lounge. “‘It’s too dead,’ they’d say. What we’re saying is ‘be open.’” Downbeat Diner is one of five Hotel Street establishments that have banded together in an effort to boost their midweek business, in the process supporting their Cover: A Walkabout Wednesday flier sits innocently on a table in Manifest. 01 Hotel Street is home to some of the coolest night spots in Honolulu. 02 Downbeat Diner and Lounge is a great combination of latenight comfort food and swanky little bar. 03 Bar 35 is known for it’s delicious and reasonably prized pizza. Nothing beats pizza when you’re drunk. 04 thirtyninehotel’s inconspicuous entrance hides the pure energy one experiences when dancing on the top-notch dancefloor above to quuality entertainment. 05 That flier is following us around. Justin Iyoki 03 04 02 small community of bars while letting the public know that there’s still fun to be had outside of the weekends. You can think of the group as the Hotel Street 5: Bar 35, Downbeat Diner & Lounge, Manifest, thirtyninehotel, and Nextdoor. All popular establishments in their own right, the venues recognized that not only could they do more to increase business, but that they could do more together. “Because of our location and proximity, it’s beneficial to all if one of us is successful,” says Hancock. “For some time, many of the area businesses have been sad that Wednesdays aren’t what they used to be,” explains Miki Lee. Lee is the operations manager for a few downtown venues, handling special projects and promotions for 05 Brasserie du Vin, Bar 35 and eleven44 (formerly bambuTwo/The Venue). “The middle-of-the-week thing was to come downtown. Over time that changed. There’s a lot more going on in Honolulu today than there was then. There’s Kaka‘ako, there’s Kaimukī, so the audience sort of got spread out.” These five businesses recently Continued on next page