( i) that no advertisement contains comparative, superlative, ostentatious or laudatory descriptions of his practice or ECP;
( ii) he may indicate his area of practice without claiming, suggesting or implying that the services offered by him or his ECP can only be obtained from him or his ECP or are better than those available from other Professional Engineers or ECPs.
III. GENERAL RECOMMENDATIONS 1. ADVERTISEMENTS
Advertisements for Staff Advertisements for staff placed in any medium including websites, newspapers, technical journals and other publications may include the name and logo of the company making the advertisement and may contain a brief relevant statement describing the company.
2. SIGNBOARDS
( i) Signboards at Work Sites Signboards with the logo, name and address of the Professional Engineer or his ECP may be put up at work sites. The logo and lettering shall be of the same size as the logo and lettering of the other companies on the signboard. A statement indicating the type of services rendered by the Professional Engineer or his ECP to the project is permitted.
( ii) Office Signboards and Nameplates Lettering and logo on office signboards located on the exterior of the office shall be of appropriate size. In the tenants’ directory of an office complex, the nameplate shall be of similar size as those of other tenants. A statement of the services provided by the company e. g. mechanical, electrical and civil, is permitted.
3. STATIONERY & MULTIMEDIA
( i) Letterheads The letterheads of a Professional Engineer or his ECP may carry his name and qualifications or the names and qualifications of key personnel, and the name, postal and e-mail address, website, telephone and facsimile number, and logo of the company. A statement of the services provided by the company is permitted.
( ii) Envelopes A Professional Engineer may incorporate his name, postal and e-mail address, telephone and facsimile number, website and logo in postal franks, envelopes or other covers used to send letters or parcels by post, provided that undue prominence is not given to them.
( iii) Calendars, Diaries, Greetings A Professional Engineer or his ECP may print calendars, diaries or greeting cards containing factual information with regard to works for which he or his ECP was responsible.
( iv) Telephone, Electronic Media and Other Directories An entry into Telephone Directory, Electronic Media or in trade and commercial directories is permitted and may be given prominence with the use of boldface type or a special layout. The
71