Ingenieur Vol 78 ingenieur 2019 apr (2) | Page 44

INGENIEUR Strategies to Promote Energy Efficiency in Industries By Ir. Dr K S Kannan ISI Ventures Sdn Bhd UTM, Kuala Lumpur F rom an energy policy maker’s perspective, industry – as every other target group – has to be considered as a customer. If industry does not realise energy savings, then the current tools/instruments have to be considered a failure. Effective tools/instruments have to be customer- focused and -tailored. Therefore, they can be defined by the following characteristics: ● ● they reach the customer, ● ● they draw the attention of the customer, ● ● they convince the customer to act (decide to realise energy savings), and ● ● they make the customer repeat effective actions (continued energy savings) 6 42 VOL 2019 VOL 78 55 APRIL-JUNE JUNE 2013 How to reach industry The best channels to “carry” energy efficiency to industry are possibly provided by using the “day- to-day” business relations of a company, the industry’s own network (stakeholders, see Figure 1). By feeding the energy efficiency message effectively through these channels, the energy issue can be integrated into the industry’s existing business procedures. Additionally, we have to know much more about our customer. Is the company big or small, energy intensive or not? Does it work on a transnational basis or on a regional/local level?