INGENIEUR
Strategies to Promote
Energy Efficiency in
Industries
By Ir. Dr K S Kannan
ISI Ventures Sdn Bhd
UTM, Kuala Lumpur
F
rom an energy policy maker’s perspective,
industry – as every other target group – has
to be considered as a customer. If industry
does not realise energy savings, then the current
tools/instruments have to be considered a failure.
Effective tools/instruments have to be customer-
focused and -tailored. Therefore, they can be
defined by the following characteristics:
● ●
they reach the customer,
● ●
they draw the attention of the customer,
● ●
they convince the customer to act (decide
to realise energy savings), and
● ●
they make the customer repeat effective
actions (continued energy savings)
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2019
VOL 78
55 APRIL-JUNE
JUNE 2013
How to reach industry
The best channels to “carry” energy efficiency to
industry are possibly provided by using the “day-
to-day” business relations of a company, the
industry’s own network (stakeholders, see Figure
1). By feeding the energy efficiency message
effectively through these channels, the energy
issue can be integrated into the industry’s existing
business procedures. Additionally, we have to
know much more about our customer. Is the
company big or small, energy intensive or not?
Does it work on a transnational basis or on a
regional/local level?