INGENIEUR
SUPERCAR MAKER
Tesla is pushing all the boundaries in car
manufacturing. The company is making bigger
battery packs to power the new generation
of electric cars. It is leading the way in using
sophisticated hardware and software to make
driving autonomous.
Tesla Model S at a motor roadshow
T
esla Inc. is currently the most dramatic
disrupter in the car industry. Since 2012, the
independent automaker has made cars with
a difference - plug-in electric cars equipped with
a wide range of self-driving features. Behind the
innovation is creative design, entrepreneurship
and advances in car battery technology plus the
clever use of hardware and software to power the
new generation of cars.
Customers in the US, Europe and Asia have
been awed by various models of swanky and
futuristic Tesla cars. Tesla’s Chief Executive
Officer, Elon Musk said that he envisions Tesla as
6
24
VOL
2018
VOL 74
55 APRIL-JUNE
JUNE 2013
“a technology company ……….aimed at offering
electric cars at prices affordable to the average
consumer”. He has walked the talk. According to
Wikipedia, Tesla’s production passed 300,000
vehicles in February 2018. The company’s Model
S (released in 2012) was reported to be the
world’s best-selling electric car in 2015 and 2016.
The latest Model 3 made its debut in July 2017,
following Model X, a crossover SUV launched in
September 2015.
Tesla has been in the forefront of battery
technology for electric cars. Unlike other
automakers, it does not use individual large battery