Ingenieur Vol 68 Oct-Dec 2016 | Page 40

INGENIEUR innovative product in the market. This is the stage where innovators should conduct a thorough literature search by examining the current market and searching through trade publications and intellectual property databases to identify any existing innovations that have addressed the problem. It would be pointless for innovators to develop an invention that does not have a target audience. The chances are that the product could not be commercialised and generate profits. Furthermore, it would be pointless if the invention is an exact duplication of previous inventions that address market needs. For example, say the innovator identifies that there is a need for a health-friendly pesticide, which kills crop pests efficiently without any adverse effects on human health. It might be worthwhile coming up with a chemical formula that can achieve such a purpose. 2 Problem definition and idea generation: This is the stage whereby the innovator(s) need to define the problem statement (what has not been solved, why the invention is needed, what is the importance of the invention to users, the target market of the invention such as consumer or business markets, feasibility of researching and developing the invention, et cetera). Innovators brainstorm ideas for various products or solutions to address the problem [6-7]. For example, the humanfriendly pesticide will definitely be a boon to farmers and cropland owners. However, what are the alternatives that can be used to replace poisonous pesticides available in the market? What are the criteria that can be used to define a health-safe pesticide? Such criteria may include pesticides that do not leave any residue on the crops, pesticides that are not harmful if inhaled and contacted, and therefore respirators, chemical splash goggles and chemical resistant gloves are not required. 3 Design and development: This is the stage where the innovators need to design and develop the product. Looking at the healthfriendly pesticide example, this is the stage whereby innovators will begin to investigate possible chemical makeups to produce such 6 38 VOL - DECEMBER 2016 VOL68 55OCTOBER JUNE 2013 a product and develop prototypes. This stage goes hand in hand with the following stage (i.e. implementing, testing, verification and validation) as the prototypes need to be tested under laboratory conditions and clinical trials. Depending on the results, modifications may need to be made or the product may need to be constructed from scratch. 4 Implementing, testing, verification and validation: This is the stage where intensive tests are carried out in order to verify and validate whether the product performs to the requirements set out in the problem definition. This stage is performed iteratively with the design and development stage in order to observe the product’s functionality and performance under laboratory conditions, clinical trials, et cetera. However at this stage, the innovative product is still a prototype, as it has not yet been commercialised. The product prototype is then finalized after going through numerous design, development, testing, verification and validation processes. 5 Disclosure and intellectual property registration: Prior to commercialisation of an invention or innovative product, the product needs to be disclosed (not to the public); rather to the intellectual property (IP) office. Inventions can be in any form as has been described in the previous unit such as copyrights, industrial designs, layout-designs of integrated circuits, patents, trademarks, trade secrets and new plant variety protection. Several inventions do not require formal registration, whereas some require formal registration such as patents and industrial designs. This step is crucial in order to protect IP rights. Universities do have a Research Commercialisation Unit or Intellectual Property Office in which academic researchers can consult and liaise with regarding registration of intellectual properties. It is important for innovators to emphasise and highlight how and why their products are different from existing similar inventions. Innovators also need to identify who are the “innovators” that contributed to the intellectual property. Inventors (and hence, innovators) are those