INGENIEUR
SECTION 2 – CASE STUDY
Company A is one of the major electronic
companies in the country that used to manufacture
display component cathode ray tubes since 1991
before it restructured its business operation
in 2012. Since inception, its products enjoyed
high demand and were profitable until 2005
when customers started demanding major price
reductions and new innovative designs such as
flat screens, slimmer and lighter products. To fulfil
customer demands, the company embarked on
product redesign by applying Lean Product Design
concepts. Below is the summary of the product
development stages that correspond to the seven
steps of Lean Product Design.
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VOL 55 JUNE 2013
As demonstrated, Company A successfully
redesigned its product and improved product
competitiveness by:
●●
Abolishing excessive (waste) design
features of components thus conserving
material and reducing material costs by
24%;
●●
Achieving product leanness and creating
new value: slimmer and lighter flat screens
which customers preferred;
●●
Reducing heating time and electric energy
consumption for heating since the product
was slimmer and lighter;
●●
The production lead time was shortened by
2.5hrs;
●●
Increasing container stuffing quantity of
finished goods delivered to customers