INGENIEUR
ever before. Today’s talent pool has grown up in
an environment of ever-present technology: for
Gen Y employees, smart phones, social media
and instant messaging are an essential part of
daily life. Gen Y employees are well adapted to
make effective use of personal technology, social
networking and Internet access in their worklife balance – a phenomenon also known as the
computerization of IT.
The Social Network, Don’t Fear It
Rather than restrict Gen Y employees’ access
to social networks and personal technology,
enterprises can create greater employee motivation
and empowerment by adapting to the new model of
business productivity. A survey by JobStreet.com
in 2013 concluded that over 80% of employers
agreed3 that social media tools can be used as
an advantage to drive business prospects over
those who don’t. Likewise, over 90% of employees
agreed when asked the same question.
In addition, by having a team that is savvy in
the social media space, your business can benefit
from the p