INGENIEUR
properties , but official authorisation to do so under the World Heritage Emblem remains the exclusive prerogative of the Committee , to be exercised as prescribed in the Guidelines and Principles . e . Use of the Emblem by other contracting parties should normally only be authorised when the proposed use deals directly with World Heritage properties . Such uses may be granted after approval by the national authorities of the countries concerned . f . In cases where no specific World Heritage properties are involved or are not the principal focus of the proposed use , such as general seminars and / or workshops on scientific issues or conservation techniques , use may be granted only upon express approval in accordance with these Guidelines and Principles and with the Table of Uses . Requests for such uses should specifically document the manner in which the proposed use is expected to enhance the work of the Convention . g . Permission to use the Emblem should not be granted to travel agencies , airlines , or to any other type of business operating for predominantly commercial purposes , except under exceptional circumstances and when manifest benefit to the World Heritage generally or particular World Heritage properties can be demonstrated . Requests for such use should require approval in accordance with these Guidelines and Principles and with the Table of Uses . Such requests should be approved by the national authorities concerned , and be defined within the framework of specific partnership agreements with UNESCO World Heritage Centre . The Secretariat of the World Heritage Centre shall not accept any advertising , travel , or other promotional considerations from travel agencies or other , similar companies in exchange or in lieu of financial remuneration for use of the Emblem . h . When commercial benefits are anticipated , the Secretariat should ensure that the World Heritage Fund receives a fair share of the revenues and conclude a contract or other agreement that documents the nature of the understandings that govern the project and the arrangements for provision of income to the Fund . In all cases of commercial use , any staff time and related costs for personnel assigned by the Secretariat or other reviewers , as appropriate , to any initiative , beyond the nominal , must be fully covered by the party requesting authorisation to use the Emblem . National authorities are also called upon to ensure that their properties or the World Heritage Fund receive a fair share of the revenues and to document the nature of the understandings that govern the project and the distribution of any proceeds . i . If sponsors are sought for manufacturing products whose distribution the Secretariat considers necessary , the choice of partner or partners should be consistent , at a minimum , with the criteria set forth in the “ Comprehensive Partnership Strategy ” including “ Separate strategies for engagement with individual categories or partners ”. The necessity for such products should be clarified and justified in written presentations that will require approval in such manner as the Committee may prescribe . j . The sale of goods or services bearing the name , acronym , logo and / or Internet domain name of UNESCO combined with the World Heritage Emblem chiefly for profit shall be regarded as “ commercial use ” for the purpose of the Operational Guidelines . Such use must be expressly authorised by the Director-General , under a specific contractual arrangement .
Authorisation Procedure for the use of the World Heritage Emblem
National authorities may grant the use of the Emblem to a national entity , provided that the project , whether national or international , involves only World Heritage properties located on the same national territory . National authorities ’ decision should be guided by the Guidelines and Principles .
REFERENCE
Jabatan Warisan Negara UNESCO
60 VOL 85 JANUARY - MARCH 2021