about the World Heritage Convention , or at least about the World Heritage concept and the World Heritage List .
Guidelines for the production of these plaques a . the plaque should be so placed that it can easily be seen by visitors , without disfiguring the property ; b . the World Heritage Emblem should appear on the plaque ; c . the text should mention the property ’ s Outstanding Universal Value ; in this regard it might be useful to give a short description of the property ’ s outstanding characteristics . States Parties may , if they wish , use the descriptions appearing in the various World Heritage publications or in the World Heritage exhibit , and which may be obtained from the Secretariat ; d . the text should make reference to the World Heritage Convention and particularly to the World Heritage List and to the international recognition conferred by inscription on the List ( however , it is not necessary to mention at which session of the Committee the property was inscribed ); it may be appropriate to produce the text in several languages for properties which receive many foreign visitors .
The Committee proposes the following text as an example : “( Name of property ) has been inscribed upon the World Heritage List of the Convention concerning the Protection of the World Cultural and Natural Heritage . Inscription on this List confirms the Outstanding Universal Value of a cultural or natural property which deserves protection for the benefit of all humanity .”
This text could be then followed by a brief description of the property concerned .
Furthermore , the national authorities should encourage World Heritage properties to make a broad use of the Emblem such as on their letterheads , brochures and staff uniforms .
Third parties which have received the right to produce communication products related to the World Heritage Convention and World Heritage properties must give the Emblem proper visibility . They should avoid creating a different Emblem or logo for that particular product .
Principles on Use of World Heritage Emblem
The responsible authorities are requested to use the following principles in making decisions on the use of the Emblem : a . The Emblem should be utilised for all projects substantially associated with the work of the Convention , including , to the maximum extent technically and legally possible , those already approved and adopted , in order to promote the Convention . b . A decision to approve use the Emblem should be linked strongly to the quality and content of the product with which it is to be associated , not on the volume of products to be marketed or the financial return expected . The main criterion for approval should be the educational , scientific , cultural , or artistic value of the proposed product related to the World Heritage principles and values . Approval should not routinely be granted to place the Emblem on products that have no , or extremely little , educational value , such as cups , T-shirts , pins , and other tourist souvenirs . Exceptions to this policy will be considered for special events , such as meetings of the Committee and ceremonies at which plaques are unveiled . c . Any decision with respect to authorising the use of the Emblem must be completely unambiguous and in keeping with the explicit and implicit goals and values of the World Heritage Convention . d . Except when authorised in accordance with these principles , it is not legitimate for commercial entities to use the Emblem directly on their own material to show their support for World Heritage . The Committee recognises , however , that any individual , organisation , or company is free to publish or produce whatever they consider to be appropriate regarding World Heritage
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