INGENIEUR
considerations of an artistic nature . The Emblem should always carry the text “ WORLD HERITAGE . PATRIMOINE MONDIAL ”. The space occupied by “ PATRIMONIO MUNDIAL ” can be used for its translation into the national language of the country where the Emblem is to be used .
In order to ensure the Emblem benefits from as much visibility as possible while preventing improper usage , the “ Guidelines and Principles for the Use of the World Heritage Emblem ” are summed up in the following paragraphs .
The UNESCO World Heritage Committee is responsible for determining the use of the World Heritage Emblem and for making policy prescriptions regarding how it may be used . Since the adoption by the UNESCO General Conference in October 2007 of the Directives concerning the Use of the Name , Acronym , Logo and Internet Domain Names of UNESCO , it strongly encourages the use of the World Heritage Emblem to be part of a linked logo block accompanied by UNESCO ’ s logo , whenever feasible .
The World Heritage Emblem , with and without its surrounding text , was notified and accepted on May 21 , 2003 by the Paris Union Member states under Article 6 of the Paris Convention for the Protection of Industrial Property , adopted in 1883 and revised at Stockholm in 1967 . Therefore , UNESCO has recourse to the Paris Convention Member States ’ domestic systems to prevent the use of the World Heritage Emblem where such use falsely suggests a connection with UNESCO , the World Heritage Convention , or any other abusive use .
The Emblem also has fund-raising potential that can be used to enhance the market value of products with which it is associated . A balance is needed between the Emblem ’ s use to further the aims of the Convention and optimise knowledge of the Convention worldwide and the need to prevent its abuse for inaccurate , inappropriate , and unauthorised commercial or other purposes .
The Guidelines and Principles for the Use of the Emblem and modalities for quality control should not become an obstacle to co-operation for promotional activities . Authorities responsible for reviewing and deciding on uses of the Emblem may base their decisions on the parameters noted below .
APPLICABILITY – GUIDELINES AND PRINCIPLES
The Guidelines and Principles cover all proposed uses of the Emblem by : a . The World Heritage Centre ; b . The UNESCO Division of Public Information and other UNESCO offices ; c . Agencies or National Commissions , responsible for implementing the Convention in each State Party ; d . World Heritage properties ; and e . Other contracting parties , especially those operating for predominantly commercial purposes .
Responsibilities Of States Parties
States Parties to the Convention should take all possible measures to prevent the use of the Emblem in their respective countries by any group or for any purpose not explicitly recognised by the Committee . States Parties are encouraged to make full use of national legislation including Trade Mark Laws .
Increasing Proper Usage Of The World Heritage Emblem
Properties Inscribed on the World Heritage List , should be marked with the emblem jointly with the UNESCO logo , which should , however , be placed in such a way that they do not visually impair the property in question .
Production of plaques to commemorate the inscription of properties on the World Heritage List Once a property is inscribed on the World Heritage List , the State Party should place a plaque , whenever possible , to commemorate this inscription . These plaques are designed to inform the public of the country concerned and foreign visitors that the property visited has a particular value which has been recognised by the international community . In other words , the property is exceptional , of interest not only to one nation , but also to the whole world . However , these plaques have an additional function which is to inform the general public
58 VOL 85 JANUARY - MARCH 2021