Infuse Issue 7 March 2019 | Page 14

Can you tell us more about your
product range?
Sure! The brand was born because of the
Solid Starter Pack, which is considered our
hero product. However when I took the
product to market I knew I needed more
than one product line. Realizing bubs will
start to eat more than a tablespoon of solid
food at each meal; I decided to launch each
vegetable in the starter pack, in individual
packets of slightly larger 30g portions. These
Follow On packs contain individual cubed
portions of frozen puree. This means a single
portion can be defrosted, and mixed with
other vegetables and protein to provide
a full meal solution. Basically through
Nourishing Bubs we’re providing the building
blocks of healthy meals, while giving parents
flexibility to mix and match combinations as
they wish.
Above: Nurising Bubs - Solid Starter Pack.
The benefits of introducing vegetables
before fruit was also something I’d learned
to help encourage greater acceptance of
vegetables later in life. Similarly, in talking
with clients, I realized parents were often
overwhelmed with starting solids and
seeking easy ways to make healthy choices.
So the Solid Starter Pack was born –
small tablespoon portions to minimise
waste, ten different vegetables, and four
individual portions of each to encourage
repeated exposure.
Since inception, we have also launched fruit
combos based on customer feedback, and at
the start of 2019 we will also be launching
two protein varieties in the Follow On range
– Chicken and Beef.
interview continues overleaf...
© Dietitian Connection
14
Infuse | December 2018