Infuse Issue 6 December 2018 | Page 29

"The first step to building my brand was getting out there and posting consistently... " Libby’s Image courtesy of Libby Rothschild No# 1 Tip “After some experimentation and the confidence in knowing I’d previously created two successful businesses, I decided to focus on offering business skills to registered dietitians. I realized, creating my online niche meant having found an expertise, sharing this and being known for it.” interview continues overleaf... © Dietitian Connection 29 to Grow Your Social Following: Niche down – get clear on your target audience and be very strong about your opinions online. When you have a clear and authentic voice you stand out automatically. Infuse | December 2018