Infuse Issue 6 December 2018 - Page 28

Catch a Rising Star:
Nutrition Business with Libby Rothschild
W
ith a rapidly
growing
reputation, the
always-smiling Libby
Rothschild is one of
those success stories you
can’t help but love! With
a successful career as
a personal trainer and
registered dietitian, Libby
found herself inspired
by talented and dynamic
global dietitians to develop
her own unique brand.
“When I first started posting on social media
(mainly Instagram), I knew I needed to get focused,
but didn’t understand to what extent. Because I
am a registered dietitian myself, I saw that using
registered dietitians as my target audience could
be a good idea since I relate well with
my colleagues.”
“The first step to building my brand was getting
out there and posting consistently. The second
step included defining my target audience and
the third and most important step, included
niching down. Where my target market was clear
(registered dietitians), finding my niche was a little
harder. The moment of truth came following a very
real conversation with my then friend, and now
business partner, Rachel Paul of
@collegenutritionist.”
Libby explains how during a conversation with
Rachel, she asked for advice on how to make her
Instagram content better, to which Rachel calmly
responded, “What value do you provide registered
dietitians and nutritionists?” Answering this
critically was something only Libby could do – she
had to find the answers herself through honest
self-reflection and testing.
Image courtesy of @nutrition_business
© Dietitian Connection
28
Infuse | December 2018