Infuse Issue 6 December 2018 | Page 11

How do you balance the delivery of
scientifically sound information, while
remaining accessible to your audience?
Whether I’m developing content for TV,
digital platforms, magazines, books or
presentations, I always have to remind
myself to think direct and consolidated.
Anyone who knows me knows that I can blab!
I remember back to one of my very first TV
segments-it was about lowering cholesterol.
I had 10+ pages of notes for a four-minute
segment (no joke). I wanted to give the
audience every single piece of information
they could possibly need: the types of
cholesterol, numbers to hit, health risks,
best and worst foods, info on triglycerides,
supplements, medications, and more.
Needless to say, I wasn’t very effective!
Image courtesy of
Robin Maizes
What would your advice be to a dietitian
just starting out in his or her career?
I quickly learned it’s vital to focus on just a
few key messages, because the audience will
walk away remembering only a tiny fraction
of what they hear. The lesson: LESS really
is MORE.
Keep learning, listening and evolving. There’s
an opportunity to learn something new and
grow at every turn; don’t miss your chance!
Oh, and another pearl - this might be the
single most important piece of wisdom you’ll
ever receive. When you’re out at a dinner
party and someone asks what you do for a
living...lie. Let on that you’re a nutritionist,
and you’ll be hearing about their diet woes
(from carbs to gas pockets) for the rest of
the evening!
interview continues overleaf...
© Dietitian Connection
11
Infuse | December 2018