Infuse Issue 18 February 2023 | Page 6

Our vision at Dietitian Connection is to inspire and empower dietitians to realise their professional dreams . As such , I ’ m thrilled to formally welcome you to our second annual Gut Health Month .

The theme for this year ’ s campaign is : Eat your way to wellness . We ’ ve been working tirelessly behind the scenes to :
1 . Help you flourish as a dietitian by inspiring you with gut health education and providing you with tools to use in your practice
2 . Raise the profile of dietitians as the nutrition experts in the gut health space
3 . Increase the number of people wanting to see a dietitian to improve their gut health , thereby growing your practice .
I am so incredibly proud of the Gut Health Month campaign we created last year , and I ’ m even more excited about what our bigger and better 2023 iteration will bring . In 2022 , Gut Health Month reached 5.2 million people via online and print media , 1.7 million people via national TV segments and 1.3 million people via radio . We also had almost 14,000 dietitians tune in to our Gut Health Month podcasts and over 2,000 dietitians join us for our Gut Health Month webinars . It still blows me away ! But , in 2023 , we ’ re reaching even higher and want those statistics to be even more impressive – so we need your help .
We ’ re handing the reins over to you , our dietitian community , to be our loud and proud Gut Health Month ambassadors , spreading the gut health message with everyone you can . Please get involved by hosting awareness-building activities online and in your workplace . Here ’ s some of our favourite ideas :
• Share gut-friendly tips online using # guthealthmonth
• Run a gut health challenge in your workplace
• Host a gut-loving cooking class
• Write an article or blog post about gut health
• Decorate your office with all things Gut Health Month . Explore our posters and flyers here .
© Dietitian Connection 6 Infuse | February 2023