Have you seen changes in the way people consume information over the last few years ?
There has been a big shift with social media and it ' s evolved a lot in the last five or six years . We have different platforms that people are accessing , and there ' s a lot of stuff being done with video . Dietitians are getting involved and doing really good work ; they ’ re getting big followings and being really creative in how they communicate their messages and brand . I ' m seeing a lot more activity and diversity in how people approach their work as a professional on social media . The negative is that traditional media is increasingly driven by what ' s happening on social media , and whole articles can be based just on personal opinions – it ' s not always good for clear , consistent , credible messages .
Whether it ' s TikTok ,
YouTube , podcasting , long form writing , Twitter , Instagram , or Facebook , you can adapt your message for that platform , but the platform has to be suitable for your audience .
Podcasts have also grown exponentially . I got into them two years ago , in January 2020 just before the pandemic started and now it ’ s my main communication channel . It ' s one of the few channels where you have full control and direct access to your audience .
I ’ ve become much more active on Instagram lately , too . I always thought I couldn ’ t do it , but I ' ve found ways to make it work with infographics and getting the ‘ nerdy science ’ in there .
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@ doctimcrowe /
© Dietitian Connection 11 Infuse | May 2022