When they arrived in the USA , Tracy found herself juggling parenting with the demands of living in a new country and navigating the reality that she couldn ’ t work as a dietitian . Always one to look for a solution , she began searching for jobs with the words ‘ nutrition ’ or ‘ nutritionist ’ in the description , and took a chance applying for a role on the blog team with Fitbit . The role was full-time , and in the city office , the opposite of the part-time , work-from-home role that she was looking for , but she backed herself and went for it anyway . Put through a prolonged interview process , Morris was interviewed by a large panel , including her soon-to-be boss , saying “ she just knew that my skills were something that were missing in the team and at Fitbit .
There was no nutritionist at Fitbit . There was nobody guiding any of the nutrition messages that were going out there or helping to guide the product .” She was initially hired as a freelancer , writing blog articles and analysing recipes , but the role quickly grew into a permanent position on the marketing team and led to one of her proudest achievements – the Fitbit nutrition philosophy .
Morris was keen to see negativity and rigidity banished , saying that you don ’ t have to be perfect to be healthy – “ it ' s really about loving who you are and finding foods that you love to eat and activities that you love to do , and then making it easy for people to do those things every day ”. This premise now guides Fitbit ’ s language and strategy around nutrition , with everything from in-app health coaching to food company partnerships being scrutinised for alignment with the principles .
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© Dietitian Connection 31 Infuse | November 2020